We introduce great music and best practice to China.


We equip music companies and artists with vital intelligence and contacts they need to explore business opportunities in the world’s second largest economy.


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We offer insights into the complex market.

We provide advice on market entry strategy and digital marketing solutions, so our clients can focus on the creative side of music. 

we help our partners gain understanding of policies, develop trustful business relationship and explore incredible opportunities in this growing market.


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We have experts in a range of areas including:

Policy Understanding

Get to know the latest regulations and policies.

Streaming

Realise the digital music business opportunities in the growing market.

Social Media

Reach your target audience and engage with them.

Touring & Merchandise

Meet your fans here in China and make the best of your brand and IP.

About us

Our team can help you with all aspects of market entry: touring, streaming publishing and merchandising. 

Trust is the foundation of great partnership.

We provide digital marketing, consulting, and representing services to artists, businesses and organizations. Our services are tailored to the unique needs of each client. We work as part of your team, understanding your needs and what matters to you.

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News

14 Jun, 2024
The Creative China Initiative is truly honored to have extended a warm invitation to Benjamin Demelemester, the esteemed International Project Manager of CNM, to participate in the prestigious 9th China Music Industry Forum held in the bustling city of Beijing last week. 
29 Mar, 2024
The Shenzhen Municipal Bureau of Culture, Media, Tourism, and Sports recently released Measures to Promote the High-Quality Development of the Cultural, Sports, and Entertainment Industries , which includes initiatives aimed at creating diverse performing arts spaces, incentivizing large-scale commercial performances, fostering entertainment agencies, and optimizing the business environment. To attract high-quality enterprises, newly listed large-scale cultural, sports, and entertainment industry companies in Shenzhen will receive a one-time reward of 100,000 yuan. Independent legal entities with annual revenues exceeding 20 million yuan will receive a one-time reward equivalent to 2% of their business income, up to a maximum of 1 million yuan. Support will be provided for renowned domestic and foreign cultural, sports, and entertainment enterprises to establish a presence in Shenzhen. Newly introduced leading domestic and foreign enterprises or affiliated institutions generating annual operating incomes exceeding 20 million yuan will be eligible for a one-time reward of up to 2 million yuan. Units that effectively plan, promote, and facilitate the introduction of these high-quality enterprises will receive a one-time payment of 100,000 yuan.  Encouragement will be granted for the revitalization of traditional theaters, theme parks, park districts, cultural relics, and commercial complexes through the enhancement of performance formats, development of experiential, interactive, and immersive performing arts projects, and the establishment of innovative residency shows or experiential scenes deeply integrated with cultural tourism. New performing arts spaces meeting relevant criteria and standards, hosting over 100 shows and events in the past year with each show selling no fewer than 100 tickets, may qualify for up to 1 million yuan in subsidies based on actual performances. Private capital will receive support for the creation and introduction of commercial performance events. Events selling between 10,000 and 20,000 tickets per show will be eligible for a maximum grant of 200,000 yuan, while events selling over 20,000 tickets will qualify for a maximum grant of 250,000 yuan. The annual grant limit for the same organizer is set at 1 million yuan. Efforts will be intensified in nurturing entertainment and sports agencies, with private entities encouraged and guided to establish prominent entertainment and sports brokerage agencies domestically and internationally. Agencies achieving initial annual revenues exceeding 20 million yuan will receive a one-time reward of 1 million yuan.
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