Introducing CNM to China Music Industry
June 14, 2024
The Creative China Initiative is truly honored to have extended a warm invitation to Benjamin Demelemester, the esteemed International Project Manager of CNM, to participate in the prestigious 9th China Music Industry Forum held in the bustling city of Beijing last week.
At this esteemed event, Benjamin delivered a thought-provoking keynote address to a captivated audience comprising hundreds of attendees, including prominent decision-makers and senior executives from leading music companies. This provided an exceptional opportunity for Chinese professionals to gain valuable insights into the Center National de la Musique and a comprehensive overview of the dynamic French Music Market.
The forum was hosted within the magnificent grounds of the Beijing Music Industrial Park, a groundbreaking establishment that opened its doors to the public in October 2020. Covering a sprawling expanse of 4600 acres, with an impressive building area of 532,000 square meters, this innovative park is dedicated to serving as a hub for the entire music industry supply chain. It houses a cutting-edge music production center, an immersive music experience center, and an original music creation center.
In addition to the stimulating discussions at the forum, we were delighted to facilitate engaging speed meetings for Benjamin with local record labels, promoters, and media. Furthermore, we arranged enriching visits to several esteemed organizations, venues, and academy to explore the vast potential for collaborative initiatives between China and France.
Looking ahead, we are enthusiastic about the prospect of welcoming other international professionals to engage with Chinese stakeholders and cultivate enduring and mutually beneficial business relationships in the music sector.
The Shenzhen Municipal Bureau of Culture, Media, Tourism, and Sports recently released Measures to Promote the High-Quality Development of the Cultural, Sports, and Entertainment Industries , which includes initiatives aimed at creating diverse performing arts spaces, incentivizing large-scale commercial performances, fostering entertainment agencies, and optimizing the business environment. To attract high-quality enterprises, newly listed large-scale cultural, sports, and entertainment industry companies in Shenzhen will receive a one-time reward of 100,000 yuan. Independent legal entities with annual revenues exceeding 20 million yuan will receive a one-time reward equivalent to 2% of their business income, up to a maximum of 1 million yuan. Support will be provided for renowned domestic and foreign cultural, sports, and entertainment enterprises to establish a presence in Shenzhen. Newly introduced leading domestic and foreign enterprises or affiliated institutions generating annual operating incomes exceeding 20 million yuan will be eligible for a one-time reward of up to 2 million yuan. Units that effectively plan, promote, and facilitate the introduction of these high-quality enterprises will receive a one-time payment of 100,000 yuan. Encouragement will be granted for the revitalization of traditional theaters, theme parks, park districts, cultural relics, and commercial complexes through the enhancement of performance formats, development of experiential, interactive, and immersive performing arts projects, and the establishment of innovative residency shows or experiential scenes deeply integrated with cultural tourism. New performing arts spaces meeting relevant criteria and standards, hosting over 100 shows and events in the past year with each show selling no fewer than 100 tickets, may qualify for up to 1 million yuan in subsidies based on actual performances. Private capital will receive support for the creation and introduction of commercial performance events. Events selling between 10,000 and 20,000 tickets per show will be eligible for a maximum grant of 200,000 yuan, while events selling over 20,000 tickets will qualify for a maximum grant of 250,000 yuan. The annual grant limit for the same organizer is set at 1 million yuan. Efforts will be intensified in nurturing entertainment and sports agencies, with private entities encouraged and guided to establish prominent entertainment and sports brokerage agencies domestically and internationally. Agencies achieving initial annual revenues exceeding 20 million yuan will receive a one-time reward of 1 million yuan.
In 2023, propelled by supportive policies and growing consumer interest, China's national performance market system has been evolving and improving consistently. The industry's scale is expanding continuously, leading to enhanced economic benefits. This development has been instrumental in boosting cultural and tourism consumption, especially in revitalizing and broadening consumer spending. According to the ticketing information monitoring platform of the China Performing Arts Industry Association and comprehensive calculations based on research, the overall revenue the national performance market in 2023 reached 739.94 billion yuan, a 29.30% increase compared to 2019, reaching a historical high. In the year 2023, the total number of performances held nationwide amounted to 440,600, showing a remarkable surge of 123.55% compared to 2019. The ticket revenue generated from these shows stood at 50.232 billion yuan, indicating a substantial increase of 150.65% from 2019. Moreover, the cumulative audience attendance reached 171.1364 million, reflecting a noteworthy rise of 83.01% compared to figures from 2019. In addition to revenue from ticket sales, performance operators also benefitted from other income sources, such as earnings from performance-related merchandise and ancillary sales, sponsorship proceeds, revenue from operational assets and supplementary services, as well as income generated from art education services, totaling 23.762 billion yuan. Last year, professional theaters exhibited remarkable progress. The year saw a surge in the number of performances to 97,400, a 31.09% increase compared to 2019. Box office revenue rose to 8.623 billion yuan, marking a 14.21% growth from 2019. Notably, total attendance reached 30.6423 million, reflecting a substantial 34.54% increase from 2019. The impressive growth of professional theaters in 2023 can be attributed to significant enhancements on the supply side, improvements in audience experiences, and elevated service standards. The year witnessed noticeable developments in venue and program offerings, with numerous new and refurbished professional theaters being introduced nationwide over the past three years. Moreover, the continued focus on original domestic productions and the return of internationally acclaimed artists and groups to the performance scene have played a pivotal role in driving the resurgence of various performance metrics within theaters. In 2023, there was a flourishing scene in small theaters and innovative performing arts venues. The total number of performances hit an impressive 186,900, soaring by 471.07% compared to 2019. These venues collectively raked in a hefty 48.03 billion yuan in box office revenue, marking a remarkable 463.13% surge from 2019. The audience turnout was equally astounding, reaching 24.424 million, showcasing a 250.54% spike from 2019. There were 5,600 concerts and festivals with a capacity of over 2,000 attendees, representing a 100.36% increase compared to 2019. The total ticket sales for these mid-sized and large-scale performances amounted to 201.71 billion yuan, showing a significant growth of 373.60% compared to 2019. The total attendance reached 35.5188 million, demonstrating a notable increase of 208.50% compared to 2019. In 2023, the tourism performing arts sector saw significant growth with 150,700 events held, reflecting a 72.61% surge from 2019. Ticket sales reached 16.636 billion yuan, showing a substantial 125.45% increase from 2019, while the total attendance hit 805.513 million, indicating a notable 54.14% rise compared to 2019.
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The Shenzhen Municipal Bureau of Culture, Media, Tourism, and Sports recently released Measures to Promote the High-Quality Development of the Cultural, Sports, and Entertainment Industries , which includes initiatives aimed at creating diverse performing arts spaces, incentivizing large-scale commercial performances, fostering entertainment agencies, and optimizing the business environment. To attract high-quality enterprises, newly listed large-scale cultural, sports, and entertainment industry companies in Shenzhen will receive a one-time reward of 100,000 yuan. Independent legal entities with annual revenues exceeding 20 million yuan will receive a one-time reward equivalent to 2% of their business income, up to a maximum of 1 million yuan. Support will be provided for renowned domestic and foreign cultural, sports, and entertainment enterprises to establish a presence in Shenzhen. Newly introduced leading domestic and foreign enterprises or affiliated institutions generating annual operating incomes exceeding 20 million yuan will be eligible for a one-time reward of up to 2 million yuan. Units that effectively plan, promote, and facilitate the introduction of these high-quality enterprises will receive a one-time payment of 100,000 yuan. Encouragement will be granted for the revitalization of traditional theaters, theme parks, park districts, cultural relics, and commercial complexes through the enhancement of performance formats, development of experiential, interactive, and immersive performing arts projects, and the establishment of innovative residency shows or experiential scenes deeply integrated with cultural tourism. New performing arts spaces meeting relevant criteria and standards, hosting over 100 shows and events in the past year with each show selling no fewer than 100 tickets, may qualify for up to 1 million yuan in subsidies based on actual performances. Private capital will receive support for the creation and introduction of commercial performance events. Events selling between 10,000 and 20,000 tickets per show will be eligible for a maximum grant of 200,000 yuan, while events selling over 20,000 tickets will qualify for a maximum grant of 250,000 yuan. The annual grant limit for the same organizer is set at 1 million yuan. Efforts will be intensified in nurturing entertainment and sports agencies, with private entities encouraged and guided to establish prominent entertainment and sports brokerage agencies domestically and internationally. Agencies achieving initial annual revenues exceeding 20 million yuan will receive a one-time reward of 1 million yuan.