In 2023, propelled by supportive policies and growing consumer interest, China's national performance market system has been evolving and improving consistently. The industry's scale is expanding continuously, leading to enhanced economic benefits. This development has been instrumental in boosting cultural and tourism consumption, especially in revitalizing and broadening consumer spending.
According to the ticketing information monitoring platform of the China Performing Arts Industry Association and comprehensive calculations based on research, the overall revenue the national performance market in 2023 reached 739.94 billion yuan, a 29.30% increase compared to 2019, reaching a historical high.
In the year 2023, the total number of performances held nationwide amounted to 440,600, showing a remarkable surge of 123.55% compared to 2019. The ticket revenue generated from these shows stood at 50.232 billion yuan, indicating a substantial increase of 150.65% from 2019. Moreover, the cumulative audience attendance reached 171.1364 million, reflecting a noteworthy rise of 83.01% compared to figures from 2019. In addition to revenue from ticket sales, performance operators also benefitted from other income sources, such as earnings from performance-related merchandise and ancillary sales, sponsorship proceeds, revenue from operational assets and supplementary services, as well as income generated from art education services, totaling 23.762 billion yuan.
Last year, professional theaters exhibited remarkable progress. The year saw a surge in the number of performances to 97,400, a 31.09% increase compared to 2019. Box office revenue rose to 8.623 billion yuan, marking a 14.21% growth from 2019. Notably, total attendance reached 30.6423 million, reflecting a substantial 34.54% increase from 2019.
The impressive growth of professional theaters in 2023 can be attributed to significant enhancements on the supply side, improvements in audience experiences, and elevated service standards. The year witnessed noticeable developments in venue and program offerings, with numerous new and refurbished professional theaters being introduced nationwide over the past three years. Moreover, the continued focus on original domestic productions and the return of internationally acclaimed artists and groups to the performance scene have played a pivotal role in driving the resurgence of various performance metrics within theaters.
In 2023, there was a flourishing scene in small theaters and innovative performing arts venues. The total number of performances hit an impressive 186,900, soaring by 471.07% compared to 2019. These venues collectively raked in a hefty 48.03 billion yuan in box office revenue, marking a remarkable 463.13% surge from 2019. The audience turnout was equally astounding, reaching 24.424 million, showcasing a 250.54% spike from 2019.
There were 5,600 concerts and festivals with a capacity of over 2,000 attendees, representing a 100.36% increase compared to 2019. The total ticket sales for these mid-sized and large-scale performances amounted to 201.71 billion yuan, showing a significant growth of 373.60% compared to 2019. The total attendance reached 35.5188 million, demonstrating a notable increase of 208.50% compared to 2019.
In 2023, the tourism performing arts sector saw significant growth with 150,700 events held, reflecting a 72.61% surge from 2019. Ticket sales reached 16.636 billion yuan, showing a substantial 125.45% increase from 2019, while the total attendance hit 805.513 million, indicating a notable 54.14% rise compared to 2019.
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